2009-02-16 14:57:00

One of the most effective out-of-home systems for books declares bankruptcy.

Last week we called Transit to get confirmation of the videos that will play in February, which is our normal operating procedure. What was returned to us was an email saying that Transit TV was no longer in business.

Tuesday morning of that week I started calling around to the different Transit companies in the different cities to find out what was going, what videos had shown so far. Though we know some of the videos played, we can’t verify which ones.  So all clients who paid for formatting of their videos for Transit TV will be refunded before the end of the month.

In the meantime, COS is in contact with the attorney for the case and will remain in communication as it is determined whether or not the company will be liquidated or bought up. And an alternate replacement is being sought.

“First, it’s sad that these economic times have caused hundreds of people at Transit TV to lose their jobs,” says COS CEO Sheila Clover English. “Secondly, we’ve lost an important and effectively tool for our clients. The best case scenario would be that someone will buy Transit TV and we can resume its use.”

COS Productions has over 450 online social, media and specialty sites in which it can distribute video. An entire team of professionals work together to create a strategy that best suits a video.  And now those videos are also being reviewed on a weekly basis to ensure best performance.

“You can’t just deliver a video to a social platform and think your job is done,” says English, “That’s not very social. You need to live in that community to build trust and a positive reputation. You need to interact. People will know if you’re just delivering a product to them. Some will be okay with that and some will feel that you’re forcing disguised advertisements to them. That’s not good for your reputation or the reputation of client whose video is the object of review there.”

“COS continues to commit, not only to the best strategy for distribution of a video, but to maintaining our online reputation so it always reflects positively on our client’s products.”