2009-04-08 22:38:00

Channel 8's Book Lover's Corner Interviews Author Lisa Jackson and Play Video for Malice

More and more television news and interview shows are utilizing COS videos on air. This week Channel 8 WTNH interviewed bestselling author Lisa Jackson The opening segment included play of her book video done by COS.

COS videos are formatted to be utilized in this fashion so the author can take advantage of opportunities like television and out-of-home play.

"We've had several of our videos used during television interviews with authors," says CEO Sheila Clover English. "And of course we've had dozens of our videos used as television ads both nationally and regionally."

Last month the COS video for Change Has Come aired on the Today Show.  The entertainment value of video is not lost on broadcast venues. "Book video is sexy," says English, "And of course television professionals in the news media know it and are smart enough to use it."

"The author and the publisher were extremely thrilled to see the video play. And of course we're not only happy to see the video used on television in this way, but the interview itself is fantastic!" English shares.