Share |

Book Trailers and Marketing Blog

Tue, 06 Mar 2012 16:05:00 +0000

The dazzling wedding of fashions of A Lady’s Favor dress shop are guaranteed to make any girl the talk of the ton. But the brides aren’t the only ones falling in love….
Her father was cast out of society as a liar and a thief—such a scandal which renders her unfit for marriage. Left with no reputation and financially strapped, Lady Helaine runs a dress shop, A Lady's Favor. Changing her name and assuming a new identity, Lady Helaine could lose everything if her identity became known.
Charged with overseeing his family's nearly wrecked finances, Robert Percy, Viscount Redhill, becomes enamored of the delightful and beautiful dress designer when she is charged with creating his sister's wedding gown.
Will her scandalous past prevent them from ever enjoying the love they've found? Regency romance at its best, Bridal Favors from Jade Lee. Read the prequel to the series for free. Just follow this link to get your copy

Tue, 22 Nov 2011 16:00:00 +0000

Brenda Urquhart began working with COS in 2002, and has since completed over 150 book trailers. Highly creative, and an excellent collaborator, she loves her work and pays close attention to detail so as to convey the author's voice. Brenda creates character and story driven videos that capture the style and mood of each book.

We consider Brenda our “secret weapon”. Everything she does is brilliant and she is always evolving her craft, bringing a freshness to her projects both in creativity and visually. We have no idea where she gets her great ideas, but they never seem to run out.

Based out of Colorado Springs, CO. With over fifteen years in the entertainment business, she has amassed on-set experience in the production department on several feature films, documentaries, commercials and television projects.

Brenda has worked with numerous bestselling authors and with many of our high-level clients. She has many book videos that I love but I’ll leave you with three very different videos Brenda did that will give you an idea of just how creative and diverse she truly is!

Tue, 15 Nov 2011 16:00:00 +0000

Renee joined the COS team in 2008 as the assistant to the CEO and customer service support. She began working on publisher and VIP accounts in 2009 and in 2011 was promoted to Accounts Manager where she oversees COS accounts and projects.

Renee has done graphic design work for COS including billboards for Lori Foster, posters for Reader’s Entertainment, press kits, postcards for Catherine Anderson and magazine ads for top magazines in the U.S.

Renee’s family is everything to her. She teaches art and home schools her two teenage daughters. She helped establish a home school co-op in her community that now serves over 60 students. In addition to teaching home schooler’s, Renee serves as a youth counselor at her church.

Renee is an actress at heart, performing in community and church theatre since the age of 4. She also loves to direct and teaches drama workshops for youth and adults in her community. “Life is, after all, a stage!”

In her spare time, Renee loves to play softball, video games, spending time with her family, and of course…reading books!

Her new position as Accounts Manager makes Renee one of the most seen and heard faces of the company. She interacts with a majority of our clients and sees that they are always happy with their COS experience.

Tue, 08 Nov 2011 16:00:00 +0000

Webb is amazing! He is creative, professional, creative, fun to work with, creative and, oh! yeah, did I mention how creative he is?

Yes, we here at COS may be a little prejudice since Webb is one of our production partners and has done amazing book trailers for us, but other people think he’s amazing too! For example the fine folks who give out Emmy Awards. And those great people over at the Telly Awards. Did I mention the Empixx Awards? Well, let’s just say a lot of people find him to be above excellent! We happen to agree with them!

Webb started working with COS in 2005 and was brought to COS through Joe Gruberman. Webb’s video production is always top rate and he has an eye for what is beautiful, interesting and different.

Webb’s COS awards include a Telly for Devious by Lisa Jackson, EMPixx Award for Devious by Lisa Jackson (obviously this is a “must see” book trailer!), and an EMPixx Award for Found by Margaret Peterson.

Webb is an accomplished cinematographer, editor and director in Phoenix Arizona with credits in TV, commercial, feature film and short film. His projects have been seen on national TV, movie screens, and internet screens across the country and world. In addition to the Telly, Davey, and Communicator awards, he also was awarded with 2009 Arizona Filmmaker of the Year, as well as a 2009 Rocky Mountain EMMY award for cinematography. He loves creating something unique and beautiful for each client.

Tue, 01 Nov 2011 15:00:00 +0000

Kyle joined COS in 2005 working on a wonderful book trailer for one of our favorite people, Susan Squires. He went on to create book trailers for such famed authors as Christine Feehan and Karen Rose. His recent book trailer, You Belong To Me by Karen Rose won a Telly Award this year!

Kyle is one of the most versatile people on the planet. We’re sure of it. The entire planet! We couldn’t really survey the entire planet, but we did survey the COS office and we feel that’s pretty accurate.

We totally pilfered the information about Kyle’s background from his LinkedIn page ( so don’t tell on us! Lol

After forming the Prosper Media Group over 12 years ago, Kyle recognized the need for efficient, effective and economical media production that could be available online to anyone and a new company was started, Done In Sixty Seconds online video services.

Kyle possesses over 13 years of multimedia production & business management experience. He has worked with any variety of national clients on a wide scope of projects.

He has also taken on consulting projects with other developing businesses including Talon Winery & Vineyards as Director of Operations in 2005. He has written 3 feature length screenplays for film and currently heads the kNOwMORE Nonprofits coalition where he produced the projects first thirty minute broadcast television show.

Kyle received a Telly nod in 2002 while working with the New Jersey Network and was nominated for 3 ADDY awards in 2007. He was recognized by the Lexington Venture Club and Commerce Lexington in 2008, 2009 and 2010 for his work with Done In Sixty Seconds and received the Kentucky Enterprise Fund grant from the Kentucky Science & Technology Corporation.

While growing Prosper Media Group on a regional and national level, he has worked directly with clients such as, ESPN, NBC, CBS, US PRO Rodeo, iHigh, Host Communications, Miss USA, University of Kentucky, American Heart Association, Communication Workers of American, US Navy Seals, US Air Force, US Marines, National Kidney Foundation, Horse Racing Television and Osram Sylvania, Toyota, Acura… to name but a few.

See! Impressive! Just like we said!

We all enjoy working with Kyle and his amazing team!

Tue, 25 Oct 2011 15:00:00 +0000

Joe became a COS production partner in 2003 and has worked on over 100 book videos! Joe is the Head of Production for all Wiley Publishing book videos and works on many other COS projects.

Joe has done book videos for authors such as Christine Feehan, C.L. Wilson and Susan Squires. Joe also does script writing for COS!

He is an award-winning writer/producer whose projects have included four independent feature films and three television programs, as well as many shorts and commercial ads, several of which have been produced under his banner of Bronck's Park Productions. An accomplished director, videographer and editor, Joe launched a free educational series for indie filmmakers in 2004 and continues that series to this day under the sponsorship of IFP/Phoenix, where he serves as Education Director. Joe is also an American Red Cross volunteer, and is on the board of the Arizona Screenwriters' Association.

Tue, 18 Oct 2011 22:06:00 +0000

Jacob started with COS in 2002 with the very first book trailer, Dark Symphony. He produced all of the Behind the Scenes segments in the early years as well as working as part of the production crew.

Jacob has done a lot of hands-on work with special make-up as well as specializing in 3D modeling and animation. Recently, Jacob created a series of illustrations for National Geographic which will be used in a COS book video as well as used by NatGeo for posters and book covers!

In 2007 Jacob took over as web master for the COS website and in 2010 was promoted to Chief Technology Officer. In 2011 he attended Google I/O where he was trained to create Android apps and he is currently working on an app for COS’ Reader’s Entertainment site.

Jacob has been a production partner/editor since 2007 and does the majority of animation work for COS. He is an expert in video formatting and is responsible for archiving all COS projects, maintaining the database for COS and working on high level distribution of COS videos including all interactions with OverDrive, which includes over 7000 libraries.

Jacob lives in Northern California and works from the COS studio. His wife, Jen, often does voice over for COS. His daughter Kaylie often visits at the COS studio and often runs the office. She’s 3 years old, she runs pretty much everything.

Tue, 11 Oct 2011 21:58:00 +0000

Garrett started working with COS in 2010. Garrett is the web master for Reader’s Entertainment, creates websites for our clients, works in our distribution department and does special projects for COS.

Garrett is a kind of Jack-of-all-trades and excels at everything he does. We swear we have not employed any mind control over him to work with us. At least, not that he knows.

He's one of those people who can think fast on his feet and always tries to find a solution no matter how difficult a problem may seem. No, he did not pay us to say that. It’s really true!

Garrett is our Google guru, project management system guru and SEO guru. Just call him, “Garrett the Guru” we’re sure he’ll answer to that.

He sets up COS players for our bookseller/librarian program and we often turn to him with internet questions. He works directly with our Chief of Technology, Jacob Henderson.

He grew up in Southern and Central California with an intense interest in creative media. During his school years, he learned graphic arts, music theory, and many things about film and video game production.
After graduating early, at the age of 16, he got a job at Soundtrax Studios as a Foley Artist and spent several months recording sound effects tracks for various theatrical films, including PoolHall Junkies.

Then moving to Central California, he became more interested in web design and web marketing. He spent several years making a living with these skills, focusing on learning and delivering bleeding edge technology with his websites and teaching people how to market their site so that it actually brought them the results that they wanted.

During this time, he also created and maintained, a site filled with free video tutorials for the average computer user. He gained his marketing knowledge through a number of reputable marketers, made a large impact on 2007's 30 Day Challenge, and was a member of the private marketing group, The Immediate Edge. His web marketing class was offered through Yosemite High's Adult Education program and he and his partner were invited to speak at many business groups, including the Chamber of Commerce. He created and profited from many niche sites with the techniques he learned and taught.

Garrett continues to be one of COS’ greatest assets.

Tue, 04 Oct 2011 21:46:00 +0000

Isaac started working with COS in 2002 and became an investor in the company. His first job with COS was in a book trailer called The Gemini Keys, but he also starred in our first trailer to win a Telly Award, Mind Game, a novel by Christine Feehan.

Isaac invested a great deal of his time with the legal side of setting up the company, then the social side by attending meetings in New York with publishers and many book/reader conventions.

Isaac moved to New York in 2004 and continues to work with COS in a consultant capacity.

From Isaac:

Hello Everyone, I want to introduce myself for those I haven’t had the pleasure of meeting. My name is Isaac Hirotsu Woofter. The Hirotsu comes from my mother's maiden name, she is Japanese. I was born in New York, but lived in Boston, Ohio and Japan before doing most of my growing up in Northern California. My first language is Japanese and I still speak it conversationally.

I've played sports all my life and continue to do so. I am currently on three rec teams: a coed soccer team made up primarily of poets, a coed softball that plays across the nation and last but not least…I am the straight captain on my gay soccer team. This is not a typo and quite a fun story I can tell you about when we meet in person. When I lived in California I taught elementary school (Beginning Acting/Improv), coached T-Ball and Little League and worked as a Sushi Chef. Currently tend bar at a Restaurant/Bar called Henry’s (105th & Broadway). Stop by any time and I will buy you a drink.

In 2006 I graduated with a masters degree in acting from Columbia University. I have traveled and performed all over the world working with the great classic texts from Shakespeare and Moliere to today's new and exciting playwrights. Recently I appeared in a book about the use of the Mask as an actors tool. Soon I will be in a book/instructional DVD on how to play Commedia del Arte. I've starred, directed, written and produced many projects with Circle of Seven Productions since 2002.

I love brownie sundaes, whiffle ball, the Yankees and passionate people who can laugh at themselves. I love listening to Ella Fitzgerald in the morning and Nina Simone at night. My favorite color is crimson red.

Tue, 27 Sep 2011 21:38:00 +0000

Michael E. Miller is a senior editor, technical advisor and consultant for Circle of Seven Productions. Michael is one of the founding members of Circle of Seven Productions. He was the Director of Photography, Visual Effects Supervisor and Editor of the very first official Book Trailer – “Dark Symphony” for Christine Feehan. Since then, he has produced hundreds of trailers and teasers for COS and won several awards for his work.

Although Michael remains an integral part of COS, he started his own company - Digital Realm Productions, in 2007 so he could offer his visual effects services to others.

Michael holds a degree in electronics, specializing in video. He custom builds all of the workstations used in his studio. He is also a musician and has written scores for several of the trailers he has worked on.

Michael is a member of the International Academy of Visual Arts.

Mike has worked on some our top winning videos such as Hush, Hush, Zombies Vs. Unicorns, The Price, This World We Live In and many others. Mike has won more awards for book video editing than any other editor in the United States.

Tue, 20 Sep 2011 21:33:00 +0000

Ed is probably best known for his participation in the RT Booklovers Convention where he represents COS at our official booth, runs videos during the event and is a favorite with many authors and readers due to his ability socialize. And, he’s a really great dancer!

Ed attended began working with COS in 2005 when he worked at an RT and then, later, started editing. He and CEO, Sheila Clover married in June of 2005 which explains the new name, Sheila Clover English.

Ed started doing the COS bookkeeping in 2008 and became the official Chief Financial Officer in 2009.

After obtaining his 4-year degree Ed went into network security. He worked on computer networking, security and administration for over 12 years, 4 as a manger. In college he worked behind the scenes with lighting and sound for stage productions. He also did some acting, which he pursued later in life, being on several regional television commercials.

Ed began working on Reader’s Entertainment Radio with his hit show Behind the Mask, a show about comics, graphic novels, manga and popular culture in 2010. The show has a following of 80,000. He attends ComicCons and enjoys his Thursday shows.

Tue, 13 Sep 2011 16:00:00 +0000

Victoria jointed COS in 2004 with her debut book trailer Dead on the Dance Floor by Heather Graham. Since then Victoria has worked on book video projects for bestselling authors such as Christine Feehan, Lisa Jackson and many others.

Victoria has had an integral role at COS and moved up to become the Vice President of the company. She takes an active role as VP and is an Account Manager dealing directly with publishers. Victoria attends many conventions for COS including Book Expo America, RT Booklovers and many smaller venues.

The daughter of a Spaniard/Filipino father and American mother, Victoria grew up in Miami, Florida. After graduating from Florida State University she worked in New York City for the next ten years in various film industry jobs including a camera woman for CNN, film stage manager, and producer of music videos and commercials. After years of successfully producing high end music videos and commercials, she turned her efforts to developing and directing short films. Her first short film "Breathless"was accepted in 1998 by the Independent Film Projects' Independent Feature Film Market. Her next film, "Maria of the Flowers" was awarded first place in "Collaboration…A Short Film Contest" held in Miami. The film premiered in London at the BBC British Short Film Festival and has been accepted at several Hispanic Festival across the United States. Victoria, with her cinematographer husband Steve Fraasa, is owner of Fraasa Films, Inc. which produces and directs infomercial's, commercials and short films for the book industry. Victoria is currently working in both Los Angeles and Florida as a director.

Tue, 06 Sep 2011 18:38:00 +0000

We are pretty sure Wayne has always worked for COS even before there was a COS. He is like the anchor that keeps the company grounded and sure. Wayne started doing video distribution in 2005 back in the day when MySpace was the biggest social media site around. Remember those days? Anyone? Bueller? Bueller?

Then YouTube and Facebook hit the scene and the quiet land of COS-Video-Distribution took flight and has grown into the great online metropolis it is today. In 2005 Wayne uploaded videos to 10 sites and it was a big sales point to clients. Now, he has amassed a sizable collection of online distribution sites (350 and growing!) in which he oversees. He was, for the first two years, THE distribution department. Now, the distribution department is made of a staff of six, including Wayne.

Wayne is a successful musician.
Here he is playing at Gilley's in the 80's
Wayne has great passion for what he does. He takes personal interest in every video he uploads. He can tell you what sites are good for which genres and what sites are just plain crummy to use and why. Wayne works full time for COS.

A little-known fact about Wayne is that he looks suspiciously similar to the CEO of Circle of Seven, Sheila English. Could be they are related. At least that’s what her birth certificate says.

Tue, 16 Aug 2011 19:28:00 +0000

COS sent Chief of Technology Jacob Henderson to Google I/O this year to find out what’s on the horizon for Google and see how that might fit into what we do as a company.

Google TV has been updated and Reader’s Entertainment and News site looks beautiful on the big screen! Google’s strategy to reach every screen size is not surprising and their push to the Android app has been assertive. Droid apps work with Google TV and those using the Google app will be in for a big treat when the amount of interactivity is finally known.

The big news this week is Google’s purchase of Motorola Mobility for $12.5 billion dollars. It’s a step closer to providing the whole experience, much like Apple does.

Shares of Motorola Mobility jumped 59 percent on Monday. No shock there.

Motorola Mobility focuses on smartphone and TV set-top boxes.

Obviously the Droid technology is already being used by other mobile platforms, but for Google to actually purchase hardware I wonder if it’s so much the mobile technology they are focused on or the box-top technology. With Google TV being of obvious importance to Google, having the box-top tv technology seems to make sense.

Google has always been one to keep strategy quiet until just the right time. Though books and book sales are probably not a main focus in all of this, at some point it will be a part of the mix. More platforms, more venues and more book sales. Apple and Amazon have got to be watching this and wondering, “What next?” If they aren’t, then Google has, in my opinion, already won.

Wed, 08 Jun 2011 15:53:00 +0000

Blog by S. English

By the time this blog posts there will be another video site that has gone bust and yet another new one that has been called the greatest video site of the year. It never fails. Even with our expansive database of video distribution sites we see the list grow then deflate and grow again at a rate fast enough to need a designated employee to always keep up  on the list from week to week.

I loved Motionbox and I loved Clipser but they went the way of the Dodo so I turn to other sites  like Mr. Wong or perhaps some Ning group sites appropriate to our client’s needs. It’s the way of video distribution, so you need to be flexible and you need to always be on the lookout for what’s new and what’s dying.

This is where the benefit of a distribution team comes in. With over 350 distribution sites in our database someone needs to be on the lookout for what’s working and what’s not. We go in and make notes and check back to see if a particular site is just lapsed for a while or if it actually died and needs to be removed from the database into archive.  It’s a big job that has constant changes, but with vigilant team members on hand to let us know what works and what doesn’t we are able to keep our database on the rise.

Thu, 02 Jun 2011 16:43:00 +0000

Blog by S. English

The best way to know what you’re going to get is to ask. Read any material made available to you that describes what service or product you are going to get and ask questions if something isn’t included.
If you pay for a video and you get the video and it is as described then it is up to you to take it and utilize it. If you also get distribution with your video be sure to search the web and make sure the video went up as promised. It’s not difficult to set up a Google Alert for your video so you don’t have to search the web for it if you prefer.

Sometimes I get requests from clients about changes to their video after it has been approved, turned in and distributed. If a book’s cover changes when it goes to paperback a client may want to update just the cover that shows at the end of the video. That is something that can be done for a nominal fee.

I think people don’t always realize that removing the video from archive can take hours. It may not require someone to babysit it as you pull it from archive into the editing bay, but it does take up a computer that cannot be utilized until the download is complete, so the editor cannot work until the process is over. Then it takes time to make the changes, re-render the video which means to compress it into a useable format and then get it to the client. This is what that “nominal fee” covers. It’s no where near the price of a video, but it gives the video new life if the client wants to resubmit it online to let people know the paperback is now out.
Sometimes we’re asked to change out the cover and add in new text, often by foreign publishers who have purchased the rights to the book. The takes a bit more time since all of the text has to be changed out. Even if the publisher sends us the translation sometimes the timing can change according to the language and the video rhythm must be adjusted. It’s never a slap-it-in-place kind of job. You want whoever is watching the video to have a quality experience with proper words matched up to the right visuals.

We have also had people come back and ask for screen captures to highlight on their website or in blogs. The same process applies as far as removing it from archive. There is a way to do a screen capture directly from the YouTube version, but the quality is usually not satisfactory for web site use.  And, utilizing photos from a video for the author’s website may incur additional costs for additional licensing according to what the original license was.

Distribution is often misunderstood when it comes to getting what you paid for. If you pay for distribution of a video then you’re paying for a service and the reach of that service. It does not automatically include analytics or the ability to allow the client to pick and choose where it will go. Reporting and analytics are available but they are often labor intensive and someone has to be paid for the time it takes to monitor sites and create a report. 

Distribution and video maintenance on distribution sites are not the same thing. We distribute a video to a platform such as YouTube or Myspace. As long as it appears there when it is first distributed it is considered launched and we have fulfilled our obligation. But, from time to time a site will remove a video. We don’t own those sites so it is up the site what can stay and what must go. There are a lot of reasons something may be rejected, and we may not be informed as to the reason for the rejection.

Unless specifically arranged or part of a higher level distribution package video maintenance ends upon distribution completion, within 48 hours of launch. Some higher level distribution will have 30 days of maintenance in which someone manually watches the progress of the video. If it is taken down someone puts it back up or replaces it with another site. This is labor intensive and a separate service from basic distribution.
No one works for free. Or at least they shouldn’t. Services that require someone to do something for any amount of time incurs a charge. It’s not that we are nickel and diming anyone. We can’t survive as a company by giving away our time and I doubt anyone expects that.

But, to always play it safe not matter what service or product you’re getting, be sure you get all of your questions answered prior to signing on the bottom line.

Wed, 25 May 2011 17:16:00 +0000

Blog by S. English

I’m a long-time supporter of the video recorder called FLIP. I own four of them. I use them when I travel, I use them for inner-communications at my company, I use them for book reviews, I even use them at my daughter’s soccer games. So, when I found out they will no longer be made I was saddened. The FLIP is an amazing quality product and I wonder what will replace it. I have the Kodak version that allows me to plug in a video recorder, but the video quality itself is nowhere near as good as my FLIP.

So we here at COS will use our FLIPs until they die and then we’ll move on to perhaps ipads! Hey! I can wish!

Tue, 17 May 2011 19:27:00 +0000

Blog by S. English

I’m not sure why anyone is surprised by the news that Google Video is closing and perhaps not everyone is surprised. Google acquired YouTube several years ago and there really was no need to have both.

Google has done an amazing job making YouTube such a success and a money maker. Putting all efforts into the positive cash flow of YouTube is a wise choice. And though we are always sad to see any of our platforms close we are very interested to see if our YouTube numbers will rise and what will happen to the SEO of our videos with this change.

Tue, 26 Apr 2011 22:50:00 +0000

Blog by S. English

BEA is around the corner and yet I am still undecided as to whether or not I’ll attend this year. I’ve paid for my assistant and a colleague to go, but may not attend personally as I have in years past.

Part of the issue is money. New York City is expensive. Luckily I have a friend in the city who I can stay with, but then transportation is expensive, so there are budgetary issues.

Part of it is the cost of creating the materials to pass out at BEA. We create DVDs every year and have them distributed at the registration desks. Historically we’ve paid $500 for that distribution and the cost of making the DVDs are $500 so that’s been a really great deal. But, as of today I was told that the cost of distribution of our DVDs has not doubled, or even tripled, but it is five times more than what we’ve ever paid before. Five times. Not $500, but now it is $2500 and I’m told this only a month before BEA, long after I sent an email asking to secure the DVD distribution as I have done over the past 4 years.

I may go as I do each year to report for Reader’s Entertainment, but knowing that BEA is charging five time what it normally charges to a small business such as mine makes it a tough pill to swallow just to be there.  I guess time will tell whether I go or not.

Mon, 22 Nov 2010 16:36:00 +0000

Is it premature to start making recommendations on how to prepare for Google TV when the API isn’t even available yet? Perhaps, but we all know that those who are most prepared are often the first ones to get picked up and those who are the first often get the most out of any new offering like this.

Reading ReelSEO’s blog entitled – Optimizing Tips for Google TV – Is Your Content Ready for Google TV? Written by Christopher Rick I wonder if all the prep work in the world will really help someone with a small business like mine. The blog is very thorough without a doubt. And it is the best article I’ve seen written that condenses a lot of information in one place. But, I don’t know how helpful it will be to small businesses to compare themselves to Blip.TV or other video sites that are already “in the know” as to how things will work with Google TV. It’s nice to see what they are doing, but without their resources how will small businesses benefit?

The article really isn’t created to tell you what to do. Only Google can really do that. But, it is intelligent, organized and as complete as it can be without actually handing you the API and telling you “do this, but not that” which isn’t what ReelSEO says it can do.

It is a great article and anyone even remotely interested in preparing for Google TV now should check it out.

Wed, 17 Nov 2010 16:22:00 +0000

I’m a fan of ReelSEO and have been for a long time. Anyone doing anything with video should know about this site and its content.

When I saw the site is doing a series called “Twit Happens” I had to chuckle. The name is clever and I knew right away it was about Twitter.

It’s easier not to use Twitter as a venue for video in a more substantial way, but what are the legal risks to that? That’s just one of the things this series looks at in regard to Twitter.

I thought I knew a lot about Twitter, but this series points out things I haven’t thought about, or haven’t thought about in this way. The blog about legal issues with Twitter and video has a great video interview that I highly recommend to anyone using Twitter to post video to.

What are the consequences of ignoring copyright? What could happen to your brand? Can defamation come back on you as a lawsuit when tweet about someone in a negative way? Great advice and information in this series!

Mon, 15 Nov 2010 18:34:00 +0000

We worked on a non-fiction book video for St. Martin’s Press called Crazy Love. It’s a first person, true account of domestic violence. The story is so moving, so incredible, I couldn’t put it down once I started to read it. That was early 2009.

So why, in late 2010 did we see a sudden and significant spike in views to this video?

Like many things in life, timing is everything. Opportunities don’t stop just because the book video has been out for over a year. That’s the great thing about the internet; you can keep things up there forever, working hard to sell your book.

This, though, was very special and meaningful. A site called TakePart did an article on domestic violence and while looking for appropriate multimedia for the piece they found the video for Crazy Love. The article did extremely well as did the video.

This is a tough issue and one that is very personal for many people. It was great that the video was getting a lot of traffic, but it was equally, if not more, important that it was being used in such a significant way – to help others.

Wed, 10 Nov 2010 19:15:00 +0000

This book video is absolutely one of the most unique. Not because it has some kind of special effects or motion graphics, but because the book wasn’t written before the video was created. And having something that unique has resulted in a wide use of the video on sites to debate the entire project of the book.

Loser/Queen is an experiment in fan interaction. The fans are helping to determine the outcome of the story and what happens to the main character. Very interesting way to write a book as a community. And that has caused a lot of interest in the blogosphere!

It’s something about that visual enhancement that adds a little something more to a blog interaction and we’re thrilled to see so many bloggers utilize the video!

Mon, 08 Nov 2010 18:19:00 +0000

This blog isn’t about stats or best practices. It’s my own personal journey into the realm of website redesign which I’m currently suffering through.

I am not a web designer. I hire web designers and I actively participate as much as I am able (hopefully without frustrating our very nice web team).

We are redesigning two sites and both are set to go live Jan. 1, 2011. First is the COS Productions website. I have to say that I am so excited about this redesign. Sometimes you come up with a natural evolution concept for your site that you know is perfect and this one is exactly that for me. We have spent so much time working on “How do people want to interact with us? And “What do people seem to want the most and how do they want it?” The entire site is shifting from “presentation”, meaning we give you our information in an organized fashion and you look through it until you find what you’re looking for, to this paradigm shift of “serving”.  We want to have a website that feels good to the person visiting it. It lets them know we care about them and what their needs are.

Of course that means a lot of work. Most of it in content, some of it in multimedia.
We have hired someone who is a communications expert. She understands what we’re wanting to do with the changes and she will help us communicate that clearly with our visitors. Very excited about that too.

The other site we are working on is HUGE. We will be creating a new Reader’s Entertainment site that will be functional with mobile, online and television. That is a huge undertaking. We have to follow all the specs for Google TV network and mobile. That means we have to have three sites that function just a little differently according to how you land on the page.

We will also have new content that’s exciting and a lot more interaction on the site than ever before.

It feels overwhelming. I hate being technologically challenged when it comes to learning what I can or can’t do and why, but I love learning, so that evens out I guess.

There’s so much to consider now that online and portable and television are all accessible to our content. Or that our content is accessible to all of those different venues. But, we’re about to see a huge explosion of opportunities and I can’t wait!

Wed, 03 Nov 2010 15:38:00 +0000

The great thing about analytics is that you can tell when there’s something going on with your video and the figure out what “that” is.

We saw a spike in views from embeds on Vimeo and so we went to see what was going on. We did a video called Zombies Vs. Unicorns this year and it’s very cute.

With all the “Team Edward” and “Team Jacob” stuff going on in the YA sphere, it wasn’t overly surprising to see libraries and YA blogs utilizing the video to promote interaction and community.

Here is a site that we got a good number of views from the embed. Friendswood Library used the video and did a poll to find out if people were “Team Zombie” or “Team Unicorn”. Other sites did similar events and those who participated had a good time choosing their team!

We also found that the bookmarking site, Tumblr had the video on several profiles. It was passed around a lot there. So, I guess if you have something zombie-themed you know where to go! Lol

This one was a HUGE hit with all kinds of blogs, social sites, booksellers and libraries.

We even found sites that sell zombie paraphernalia had taken the video and promoted the book for sale!!

This video went viral throughout the blogosphere and you just have to appreciate the blogs it ended up on!

| 1 | 2 | 3 | 4 | 5 | 6 | 7