Book Trailers and Marketing Blog
Tue, 20 Sep 2011 21:33:00 +0000
Ed attended began working with COS in 2005 when he worked at an RT and then, later, started editing. He and CEO, Sheila Clover married in June of 2005 which explains the new name, Sheila Clover English.
Ed started doing the COS bookkeeping in 2008 and became the official Chief Financial Officer in 2009.
After obtaining his 4-year degree Ed went into network security. He worked on computer networking, security and administration for over 12 years, 4 as a manger. In college he worked behind the scenes with lighting and sound for stage productions. He also did some acting, which he pursued later in life, being on several regional television commercials.
Ed began working on Reader’s Entertainment Radio with his hit show Behind the Mask, a show about comics, graphic novels, manga and popular culture in 2010. The show has a following of 80,000. He attends ComicCons and enjoys his Thursday shows.
Tue, 13 Sep 2011 16:00:00 +0000
Victoria jointed COS in 2004 with her debut book trailer Dead on the Dance Floor by Heather Graham. Since then Victoria has worked on book video projects for bestselling authors such as Christine Feehan, Lisa Jackson and many others.
Victoria has had an integral role at COS and moved up to become the Vice President of the company. She takes an active role as VP and is an Account Manager dealing directly with publishers. Victoria attends many conventions for COS including Book Expo America, RT Booklovers and many smaller venues.
The daughter of a Spaniard/Filipino father and American mother, Victoria grew up in Miami, Florida. After graduating from Florida State University she worked in New York City for the next ten years in various film industry jobs including a camera woman for CNN, film stage manager, and producer of music videos and commercials. After years of successfully producing high end music videos and commercials, she turned her efforts to developing and directing short films. Her first short film "Breathless"was accepted in 1998 by the Independent Film Projects' Independent Feature Film Market. Her next film, "Maria of the Flowers" was awarded first place in "Collaboration…A Short Film Contest" held in Miami. The film premiered in London at the BBC British Short Film Festival and has been accepted at several Hispanic Festival across the United States. Victoria, with her cinematographer husband Steve Fraasa, is owner of Fraasa Films, Inc. which produces and directs infomercial's, commercials and short films for the book industry. Victoria is currently working in both Los Angeles and Florida as a director.
Tue, 06 Sep 2011 18:38:00 +0000Wayne has always worked for COS even before there was a COS. He is like the anchor that keeps the company grounded and sure. Wayne started doing video distribution in 2005 back in the day when MySpace was the biggest social media site around. Remember those days? Anyone? Bueller? Bueller?
Then YouTube and Facebook hit the scene and the quiet land of COS-Video-Distribution took flight and has grown into the great online metropolis it is today. In 2005 Wayne uploaded videos to 10 sites and it was a big sales point to clients. Now, he has amassed a sizable collection of online distribution sites (350 and growing!) in which he oversees. He was, for the first two years, THE distribution department. Now, the distribution department is made of a staff of six, including Wayne.
|Wayne is a successful musician.|
Here he is playing at Gilley's in the 80's
A little-known fact about Wayne is that he looks suspiciously similar to the CEO of Circle of Seven, Sheila English. Could be they are related. At least that’s what her birth certificate says.
Tue, 16 Aug 2011 19:28:00 +0000
COS sent Chief of Technology Jacob Henderson to Google I/O this year to find out what’s on the horizon for Google and see how that might fit into what we do as a company.
Google TV has been updated and Reader’s Entertainment and News site looks beautiful on the big screen! Google’s strategy to reach every screen size is not surprising and their push to the Android app has been assertive. Droid apps work with Google TV and those using the Google app will be in for a big treat when the amount of interactivity is finally known.
The big news this week is Google’s purchase of Motorola Mobility for $12.5 billion dollars. It’s a step closer to providing the whole experience, much like Apple does.
Shares of Motorola Mobility jumped 59 percent on Monday. No shock there.
Motorola Mobility focuses on smartphone and TV set-top boxes.
Obviously the Droid technology is already being used by other mobile platforms, but for Google to actually purchase hardware I wonder if it’s so much the mobile technology they are focused on or the box-top technology. With Google TV being of obvious importance to Google, having the box-top tv technology seems to make sense.Google has always been one to keep strategy quiet until just the right time. Though books and book sales are probably not a main focus in all of this, at some point it will be a part of the mix. More platforms, more venues and more book sales. Apple and Amazon have got to be watching this and wondering, “What next?” If they aren’t, then Google has, in my opinion, already won.
Wed, 08 Jun 2011 15:53:00 +0000
Thu, 02 Jun 2011 16:43:00 +0000
Wed, 25 May 2011 17:16:00 +0000
Tue, 17 May 2011 19:27:00 +0000
Google has done an amazing job making YouTube such a success and a money maker. Putting all efforts into the positive cash flow of YouTube is a wise choice. And though we are always sad to see any of our platforms close we are very interested to see if our YouTube numbers will rise and what will happen to the SEO of our videos with this change.
Tue, 26 Apr 2011 22:50:00 +0000
BEA is around the corner and yet I am still undecided as to whether or not I’ll attend this year. I’ve paid for my assistant and a colleague to go, but may not attend personally as I have in years past.
Part of the issue is money. New York City is expensive. Luckily I have a friend in the city who I can stay with, but then transportation is expensive, so there are budgetary issues.
Part of it is the cost of creating the materials to pass out at BEA. We create DVDs every year and have them distributed at the registration desks. Historically we’ve paid $500 for that distribution and the cost of making the DVDs are $500 so that’s been a really great deal. But, as of today I was told that the cost of distribution of our DVDs has not doubled, or even tripled, but it is five times more than what we’ve ever paid before. Five times. Not $500, but now it is $2500 and I’m told this only a month before BEA, long after I sent an email asking to secure the DVD distribution as I have done over the past 4 years.
I may go as I do each year to report for Reader’s Entertainment, but knowing that BEA is charging five time what it normally charges to a small business such as mine makes it a tough pill to swallow just to be there. I guess time will tell whether I go or not.
Mon, 22 Nov 2010 16:36:00 +0000
Reading ReelSEO’s blog entitled – Optimizing Tips for Google TV – Is Your Content Ready for Google TV? Written by Christopher Rick I wonder if all the prep work in the world will really help someone with a small business like mine. The blog is very thorough without a doubt. And it is the best article I’ve seen written that condenses a lot of information in one place. But, I don’t know how helpful it will be to small businesses to compare themselves to Blip.TV or other video sites that are already “in the know” as to how things will work with Google TV. It’s nice to see what they are doing, but without their resources how will small businesses benefit?
The article really isn’t created to tell you what to do. Only Google can really do that. But, it is intelligent, organized and as complete as it can be without actually handing you the API and telling you “do this, but not that” which isn’t what ReelSEO says it can do.
It is a great article and anyone even remotely interested in preparing for Google TV now should check it out.
Wed, 17 Nov 2010 16:22:00 +0000ReelSEO and have been for a long time. Anyone doing anything with video should know about this site and its content.
When I saw the site is doing a series called “Twit Happens” I had to chuckle. The name is clever and I knew right away it was about Twitter.
It’s easier not to use Twitter as a venue for video in a more substantial way, but what are the legal risks to that? That’s just one of the things this series looks at in regard to Twitter.
I thought I knew a lot about Twitter, but this series points out things I haven’t thought about, or haven’t thought about in this way. The blog about legal issues with Twitter and video has a great video interview that I highly recommend to anyone using Twitter to post video to.
What are the consequences of ignoring copyright? What could happen to your brand? Can defamation come back on you as a lawsuit when tweet about someone in a negative way? Great advice and information in this series!
Mon, 15 Nov 2010 18:34:00 +0000
We worked on a non-fiction book video for St. Martin’s Press called Crazy Love. It’s a first person, true account of domestic violence. The story is so moving, so incredible, I couldn’t put it down once I started to read it. That was early 2009.
So why, in late 2010 did we see a sudden and significant spike in views to this video?
Like many things in life, timing is everything. Opportunities don’t stop just because the book video has been out for over a year. That’s the great thing about the internet; you can keep things up there forever, working hard to sell your book.
This, though, was very special and meaningful. A site called TakePart did an article on domestic violence and while looking for appropriate multimedia for the piece they found the video for Crazy Love. The article did extremely well as did the video.
This is a tough issue and one that is very personal for many people. It was great that the video was getting a lot of traffic, but it was equally, if not more, important that it was being used in such a significant way – to help others.
Wed, 10 Nov 2010 19:15:00 +0000
This book video is absolutely one of the most unique. Not because it has some kind of special effects or motion graphics, but because the book wasn’t written before the video was created. And having something that unique has resulted in a wide use of the video on sites to debate the entire project of the book.
Loser/Queen is an experiment in fan interaction. The fans are helping to determine the outcome of the story and what happens to the main character. Very interesting way to write a book as a community. And that has caused a lot of interest in the blogosphere!
It’s something about that visual enhancement that adds a little something more to a blog interaction and we’re thrilled to see so many bloggers utilize the video!
Mon, 08 Nov 2010 18:19:00 +0000
I am not a web designer. I hire web designers and I actively participate as much as I am able (hopefully without frustrating our very nice web team).
We are redesigning two sites and both are set to go live Jan. 1, 2011. First is the COS Productions website. I have to say that I am so excited about this redesign. Sometimes you come up with a natural evolution concept for your site that you know is perfect and this one is exactly that for me. We have spent so much time working on “How do people want to interact with us? And “What do people seem to want the most and how do they want it?” The entire site is shifting from “presentation”, meaning we give you our information in an organized fashion and you look through it until you find what you’re looking for, to this paradigm shift of “serving”. We want to have a website that feels good to the person visiting it. It lets them know we care about them and what their needs are.
Of course that means a lot of work. Most of it in content, some of it in multimedia.
We have hired someone who is a communications expert. She understands what we’re wanting to do with the changes and she will help us communicate that clearly with our visitors. Very excited about that too.
Reader’s Entertainment site that will be functional with mobile, online and television. That is a huge undertaking. We have to follow all the specs for Google TV network and mobile. That means we have to have three sites that function just a little differently according to how you land on the page.
We will also have new content that’s exciting and a lot more interaction on the site than ever before.
It feels overwhelming. I hate being technologically challenged when it comes to learning what I can or can’t do and why, but I love learning, so that evens out I guess.
There’s so much to consider now that online and portable and television are all accessible to our content. Or that our content is accessible to all of those different venues. But, we’re about to see a huge explosion of opportunities and I can’t wait!
Wed, 03 Nov 2010 15:38:00 +0000
The great thing about analytics is that you can tell when there’s something going on with your video and the figure out what “that” is.
We saw a spike in views from embeds on Vimeo and so we went to see what was going on. We did a video called Zombies Vs. Unicorns this year and it’s very cute.
With all the “Team Edward” and “Team Jacob” stuff going on in the YA sphere, it wasn’t overly surprising to see libraries and YA blogs utilizing the video to promote interaction and community.
Here is a site that we got a good number of views from the embed. Friendswood Library used the video and did a poll to find out if people were “Team Zombie” or “Team Unicorn”. Other sites did similar events and those who participated had a good time choosing their team!
We also found that the bookmarking site, Tumblr had the video on several profiles. It was passed around a lot there. So, I guess if you have something zombie-themed you know where to go! Lol
This one was a HUGE hit with all kinds of blogs, social sites, booksellers and libraries.
We even found sites that sell zombie paraphernalia had taken the video and promoted the book for sale!!
This video went viral throughout the blogosphere and you just have to appreciate the blogs it ended up on!
Mon, 01 Nov 2010 18:03:00 +0000Vimeo a great place for people to find and utilize our video!
I have blogged about the event back when I was still in NY. But, now time has passed and I can give a review of how that information I learned while there has paid off.
First of all, I leaned a great deal. The festival was packed with a variety of sessions. Very classy and well organized as an event. I will certainly attend the next one.
I made some great contacts there and sometimes that’s the best pay off. I met a group of young filmmakers out of southern California doing some really interesting things and have offered them a production partner agreement. I met someone from Vimeo’s executive branch and got an opportunity to talk to him about our videos and was able to get our entire profile added to the “accepted professionals” list so that we won’t have to go through review or moderation and our videos won’t be flagged or removed due to copyright which is always a challenge since we work with a lot of famous companies and people.
I learned a great deal about TransMedia. So much so that I have written a contract that we will be utilizing with celebrities, agents and even stock companies such as Getty Images that outlines the way we use TransMedia, Cross Media and Incidental Media with book trailers. What I learned there was directly instrumental in my ability to create this document that my company now benefits from in a huge way.
I attended a session that talked about how to get the most out of Vimeo. It was a sort of Tips & Tricks session that I learned so much from! Now I can fully take advantage of the Vimeo analytics which rocks! Amazing analytics! And, I am doing more on Vimeo to interact with others and stimulate a more quality profile and experience there.
It’s always hard to say when attending an event like this is going to pay off. ROI for events are tricky. But, I have to say that I walked away meeting some great people, seeing some great video talent and learning a great deal!
Mon, 04 Oct 2010 20:19:00 +0000
They don’t post who their target audience of viewers is or any other analytics, but my best guess would be that this site has a very similar audience to Break.com; primarily male 18-34.
Given that, we get a lot of views on this site. The normal book video will get approximately 2000-3500 views per video. So it is a good site to use if you’re uploading book trailers.
Mon, 27 Sep 2010 20:17:00 +0000
Miro was created through open source and a group of volunteers and it has remained stable for a few years now.
People can download the Miro player to their desktop computer and watch their programs like a TV if they like, or they can go to the site. You can create your own channel/profile, which is what we did and that is then offered up to the community and aggregated through Miro. We don’t get a lot of views through Miro, but we get steady views.
We RSS to Miro from Blip.tv, which isn’t that difficult to do. That way we get the videos on Blip and Miro at the same time, which saves time.
Tech support is not always reliable, but there’s a good-hearted group of people in the community that are willing to help each other.
Mon, 20 Sep 2010 20:15:00 +0000
We have a contract with Spike which is very important to us. Spike, at one point, took our profile down as being too commercial in nature. But, we wrote a letter and sent it snail mail to their corporate office giving them reasons why we thought we should be allowed on Spike TV. I really thought I’d never hear back from them. We’d done this with other sites and had not been successful. But, one day my phone rang and it was someone from Spike TV corporate. They had reviewed our letter and were in agreement that we belonged there! Imagine my surprise!
They gave us special producer rights so that our videos would always be accepted there and we didn’t have to worry about the profile or any of our videos being rejected or deleted.
Spike TV has a great audience and the site is very well managed. The site is incredibly professional, entertaining and engaging. It brings in a lot of people who want entertainment and that means more eyes on our videos. Spike is, of course, tied to Spike TV so there’s that cross over audience for broadcast as well. Since this is the direction COS wants to go having the internet/broadcast tie-in is very appealing to us.
We get a decent number of views. Spike has a lot of different types of shows it offers online so we get a good variety of viewer types. I do find that if a book video has anything in it that is tied to a movie, television show, celebrity or current affairs it tends to do better.
Mon, 13 Sep 2010 20:42:00 +0000
Zoopy (www.zoopy.com) is relatively new for us, but we’ve been very happy with the results. Like many sites that came before it, Zoopy wasn’t sure what to do with us. They deleted our profile, then we contacted them, and they put the profile back up. And we all lived happily ever after. Okay, that’s not really the end of the story.
Zoopy allows for 200mb upload limit which is double what most sites will allow. So our longer form videos and original shows are perfect for this site. We do send all of our videos to Zoopy and are considered “content providers” and professional producers.
I love the stability Zoopy seems to have. They have a sizable staff, have grown over the years, offer mobile and TV options for videos and the site is well done. This is definitely one to watch in the coming years as it seems to constantly evolve itself to stay current with audience needs and wants.
Mon, 06 Sep 2010 20:11:00 +0000
I’ve had a love/hate relationship with Veoh.
In the beginning I loved it. We even used Veoh players in our Reader’s Entertainment TV site (www.readersentertainment.tv). We could assign players, move the videos around at will within a player, it was amazing! I got to know the staff at Veoh and they were amazing too.
Then, things began to change. They got a lot of investment money and started re-working the site. I didn’t mind the additional advertising at all. They have to make a living and stay viable. But, some of the unique features, like the individual player channels changed into “groups” and we were not able to use the function as we did before. Okay, sometimes someone else’s progress doesn’t necessarily work best for you, but the problem I had with it was that they gave absolutely no warning about this change. Those of us using their service just woke up one day to find we had to change over to Blip or YouTube players.
Sometime last year the site stopped working all together. There were press articles about how Veoh had not used their investment money wisely and though I don’t know if that’s true I do know that the site no longer worked. So, for a while we just gave up on it.
Then, more recently, I noticed it was working again and that the site had been updated. I didn’t get any emails about it from Veoh, though I’ve had my videos with them since the started.
I like the new look and I’m hoping Veoh will survive. I don’t trust Veoh enough to use their players on our site again, at least not for a while. But, I noticed we have an ever-increasing number of video views coming from Veoh and that is a very nice surprise indeed!
Mon, 30 Aug 2010 20:48:00 +0000
Not all book video will be accepted by those sites even if the video is non-fiction, author interview or a DIY book. The secret to getting your video accepted is to offer something of value, something that will teach the viewer how to do something from beginning to end. It can’t be suggestions, opinions or even a video on what your DIY book is about. It needs to be a full DIY session that gives the viewer a lesson.
If you have a book that you think would be perfect for this type of site, ask yourself what your book is teaching someone. If you can break it down into several things, choose one representative lesson and give it away in order to sell the idea of the book. Give a beginning and end to the lesson in which someone actually learns how to do something.
Book videos can easily present as a commercial if the selling points of the book are greater than the entertainment value of the video. Give away a lesson. That’s the price of getting onto one of these sites.