Book Trailers and Marketing Blog
Wed, 17 Nov 2010 16:22:00 +0000ReelSEO and have been for a long time. Anyone doing anything with video should know about this site and its content.
When I saw the site is doing a series called “Twit Happens” I had to chuckle. The name is clever and I knew right away it was about Twitter.
It’s easier not to use Twitter as a venue for video in a more substantial way, but what are the legal risks to that? That’s just one of the things this series looks at in regard to Twitter.
I thought I knew a lot about Twitter, but this series points out things I haven’t thought about, or haven’t thought about in this way. The blog about legal issues with Twitter and video has a great video interview that I highly recommend to anyone using Twitter to post video to.
What are the consequences of ignoring copyright? What could happen to your brand? Can defamation come back on you as a lawsuit when tweet about someone in a negative way? Great advice and information in this series!
Mon, 15 Nov 2010 18:34:00 +0000
We worked on a non-fiction book video for St. Martin’s Press called Crazy Love. It’s a first person, true account of domestic violence. The story is so moving, so incredible, I couldn’t put it down once I started to read it. That was early 2009.
So why, in late 2010 did we see a sudden and significant spike in views to this video?
Like many things in life, timing is everything. Opportunities don’t stop just because the book video has been out for over a year. That’s the great thing about the internet; you can keep things up there forever, working hard to sell your book.
This, though, was very special and meaningful. A site called TakePart did an article on domestic violence and while looking for appropriate multimedia for the piece they found the video for Crazy Love. The article did extremely well as did the video.
This is a tough issue and one that is very personal for many people. It was great that the video was getting a lot of traffic, but it was equally, if not more, important that it was being used in such a significant way – to help others.
Wed, 10 Nov 2010 19:15:00 +0000
This book video is absolutely one of the most unique. Not because it has some kind of special effects or motion graphics, but because the book wasn’t written before the video was created. And having something that unique has resulted in a wide use of the video on sites to debate the entire project of the book.
Loser/Queen is an experiment in fan interaction. The fans are helping to determine the outcome of the story and what happens to the main character. Very interesting way to write a book as a community. And that has caused a lot of interest in the blogosphere!
It’s something about that visual enhancement that adds a little something more to a blog interaction and we’re thrilled to see so many bloggers utilize the video!
Mon, 08 Nov 2010 18:19:00 +0000
I am not a web designer. I hire web designers and I actively participate as much as I am able (hopefully without frustrating our very nice web team).
We are redesigning two sites and both are set to go live Jan. 1, 2011. First is the COS Productions website. I have to say that I am so excited about this redesign. Sometimes you come up with a natural evolution concept for your site that you know is perfect and this one is exactly that for me. We have spent so much time working on “How do people want to interact with us? And “What do people seem to want the most and how do they want it?” The entire site is shifting from “presentation”, meaning we give you our information in an organized fashion and you look through it until you find what you’re looking for, to this paradigm shift of “serving”. We want to have a website that feels good to the person visiting it. It lets them know we care about them and what their needs are.
Of course that means a lot of work. Most of it in content, some of it in multimedia.
We have hired someone who is a communications expert. She understands what we’re wanting to do with the changes and she will help us communicate that clearly with our visitors. Very excited about that too.
Reader’s Entertainment site that will be functional with mobile, online and television. That is a huge undertaking. We have to follow all the specs for Google TV network and mobile. That means we have to have three sites that function just a little differently according to how you land on the page.
We will also have new content that’s exciting and a lot more interaction on the site than ever before.
It feels overwhelming. I hate being technologically challenged when it comes to learning what I can or can’t do and why, but I love learning, so that evens out I guess.
There’s so much to consider now that online and portable and television are all accessible to our content. Or that our content is accessible to all of those different venues. But, we’re about to see a huge explosion of opportunities and I can’t wait!
Wed, 03 Nov 2010 15:38:00 +0000
The great thing about analytics is that you can tell when there’s something going on with your video and the figure out what “that” is.
We saw a spike in views from embeds on Vimeo and so we went to see what was going on. We did a video called Zombies Vs. Unicorns this year and it’s very cute.
With all the “Team Edward” and “Team Jacob” stuff going on in the YA sphere, it wasn’t overly surprising to see libraries and YA blogs utilizing the video to promote interaction and community.
Here is a site that we got a good number of views from the embed. Friendswood Library used the video and did a poll to find out if people were “Team Zombie” or “Team Unicorn”. Other sites did similar events and those who participated had a good time choosing their team!
We also found that the bookmarking site, Tumblr had the video on several profiles. It was passed around a lot there. So, I guess if you have something zombie-themed you know where to go! Lol
This one was a HUGE hit with all kinds of blogs, social sites, booksellers and libraries.
We even found sites that sell zombie paraphernalia had taken the video and promoted the book for sale!!
This video went viral throughout the blogosphere and you just have to appreciate the blogs it ended up on!
Mon, 01 Nov 2010 18:03:00 +0000Vimeo a great place for people to find and utilize our video!
I have blogged about the event back when I was still in NY. But, now time has passed and I can give a review of how that information I learned while there has paid off.
First of all, I leaned a great deal. The festival was packed with a variety of sessions. Very classy and well organized as an event. I will certainly attend the next one.
I made some great contacts there and sometimes that’s the best pay off. I met a group of young filmmakers out of southern California doing some really interesting things and have offered them a production partner agreement. I met someone from Vimeo’s executive branch and got an opportunity to talk to him about our videos and was able to get our entire profile added to the “accepted professionals” list so that we won’t have to go through review or moderation and our videos won’t be flagged or removed due to copyright which is always a challenge since we work with a lot of famous companies and people.
I learned a great deal about TransMedia. So much so that I have written a contract that we will be utilizing with celebrities, agents and even stock companies such as Getty Images that outlines the way we use TransMedia, Cross Media and Incidental Media with book trailers. What I learned there was directly instrumental in my ability to create this document that my company now benefits from in a huge way.
I attended a session that talked about how to get the most out of Vimeo. It was a sort of Tips & Tricks session that I learned so much from! Now I can fully take advantage of the Vimeo analytics which rocks! Amazing analytics! And, I am doing more on Vimeo to interact with others and stimulate a more quality profile and experience there.
It’s always hard to say when attending an event like this is going to pay off. ROI for events are tricky. But, I have to say that I walked away meeting some great people, seeing some great video talent and learning a great deal!
Mon, 04 Oct 2010 20:19:00 +0000
They don’t post who their target audience of viewers is or any other analytics, but my best guess would be that this site has a very similar audience to Break.com; primarily male 18-34.
Given that, we get a lot of views on this site. The normal book video will get approximately 2000-3500 views per video. So it is a good site to use if you’re uploading book trailers.
Mon, 27 Sep 2010 20:17:00 +0000
Miro was created through open source and a group of volunteers and it has remained stable for a few years now.
People can download the Miro player to their desktop computer and watch their programs like a TV if they like, or they can go to the site. You can create your own channel/profile, which is what we did and that is then offered up to the community and aggregated through Miro. We don’t get a lot of views through Miro, but we get steady views.
We RSS to Miro from Blip.tv, which isn’t that difficult to do. That way we get the videos on Blip and Miro at the same time, which saves time.
Tech support is not always reliable, but there’s a good-hearted group of people in the community that are willing to help each other.
Mon, 20 Sep 2010 20:15:00 +0000
We have a contract with Spike which is very important to us. Spike, at one point, took our profile down as being too commercial in nature. But, we wrote a letter and sent it snail mail to their corporate office giving them reasons why we thought we should be allowed on Spike TV. I really thought I’d never hear back from them. We’d done this with other sites and had not been successful. But, one day my phone rang and it was someone from Spike TV corporate. They had reviewed our letter and were in agreement that we belonged there! Imagine my surprise!
They gave us special producer rights so that our videos would always be accepted there and we didn’t have to worry about the profile or any of our videos being rejected or deleted.
Spike TV has a great audience and the site is very well managed. The site is incredibly professional, entertaining and engaging. It brings in a lot of people who want entertainment and that means more eyes on our videos. Spike is, of course, tied to Spike TV so there’s that cross over audience for broadcast as well. Since this is the direction COS wants to go having the internet/broadcast tie-in is very appealing to us.
We get a decent number of views. Spike has a lot of different types of shows it offers online so we get a good variety of viewer types. I do find that if a book video has anything in it that is tied to a movie, television show, celebrity or current affairs it tends to do better.
Mon, 13 Sep 2010 20:42:00 +0000
Zoopy (www.zoopy.com) is relatively new for us, but we’ve been very happy with the results. Like many sites that came before it, Zoopy wasn’t sure what to do with us. They deleted our profile, then we contacted them, and they put the profile back up. And we all lived happily ever after. Okay, that’s not really the end of the story.
Zoopy allows for 200mb upload limit which is double what most sites will allow. So our longer form videos and original shows are perfect for this site. We do send all of our videos to Zoopy and are considered “content providers” and professional producers.
I love the stability Zoopy seems to have. They have a sizable staff, have grown over the years, offer mobile and TV options for videos and the site is well done. This is definitely one to watch in the coming years as it seems to constantly evolve itself to stay current with audience needs and wants.
Mon, 06 Sep 2010 20:11:00 +0000
I’ve had a love/hate relationship with Veoh.
In the beginning I loved it. We even used Veoh players in our Reader’s Entertainment TV site (www.readersentertainment.tv). We could assign players, move the videos around at will within a player, it was amazing! I got to know the staff at Veoh and they were amazing too.
Then, things began to change. They got a lot of investment money and started re-working the site. I didn’t mind the additional advertising at all. They have to make a living and stay viable. But, some of the unique features, like the individual player channels changed into “groups” and we were not able to use the function as we did before. Okay, sometimes someone else’s progress doesn’t necessarily work best for you, but the problem I had with it was that they gave absolutely no warning about this change. Those of us using their service just woke up one day to find we had to change over to Blip or YouTube players.
Sometime last year the site stopped working all together. There were press articles about how Veoh had not used their investment money wisely and though I don’t know if that’s true I do know that the site no longer worked. So, for a while we just gave up on it.
Then, more recently, I noticed it was working again and that the site had been updated. I didn’t get any emails about it from Veoh, though I’ve had my videos with them since the started.
I like the new look and I’m hoping Veoh will survive. I don’t trust Veoh enough to use their players on our site again, at least not for a while. But, I noticed we have an ever-increasing number of video views coming from Veoh and that is a very nice surprise indeed!
Mon, 30 Aug 2010 20:48:00 +0000
Not all book video will be accepted by those sites even if the video is non-fiction, author interview or a DIY book. The secret to getting your video accepted is to offer something of value, something that will teach the viewer how to do something from beginning to end. It can’t be suggestions, opinions or even a video on what your DIY book is about. It needs to be a full DIY session that gives the viewer a lesson.
If you have a book that you think would be perfect for this type of site, ask yourself what your book is teaching someone. If you can break it down into several things, choose one representative lesson and give it away in order to sell the idea of the book. Give a beginning and end to the lesson in which someone actually learns how to do something.
Book videos can easily present as a commercial if the selling points of the book are greater than the entertainment value of the video. Give away a lesson. That’s the price of getting onto one of these sites.
Thu, 26 Aug 2010 16:52:00 +0000
In the second book of The Jaded Gentlemen Series, author Renee Bernard takes readers into the life and heart of Ashe Blackwell. His life, his soul was left scarred by his captivity in the dungeons of India. His attempts to deaden the memories have lead to a life of every conceivable vice.
His grandfather, the family patriarch, has no idea of his past trauma. He is only aware of the hedonistic life his grandson leads. All he wants is for his grandson to become a mature gentleman and accept responsibility. He offers Ashe a wager, actually an ultimatum, to be a gentleman for one London season or see his inheritance disappear. Ashe has enough of his own wealth that the inheritance isn’t enough to make him accept the wager. When his grandfather informs him who will gain that inheritance if he doesn’t accept, Ashe takes on the wager without a second thought.
After smugly accepting, he then learns he will be chaperoned. Already outraged by this, he is then introduced to his chaperone, a seemingly quiet, rather plain American woman, Caroline Townsend. Not as quiet or plain as she first appears, Caroline is smart, worldly savvy, and has a few painful secrets in her own past.
Undaunted by her obnoxious first encounter with Ashe, she is determined to uphold her contract with his grandfather. Being subjected to English aristocracy, the protocol of a London season and nuisances of English society, Caroline finds she must tread very carefully. She also has no choice but to succeed, as failure would end any hope for her future.
The verbal bantering between the characters is indeed a highlight of this book. Caroline is a delight, particularly when being escorted into the inner sanctum of English society. Ashe is her equal and the two begin their attraction for each other while verbally “sword fighting”.
Using an American character freshly imported from the colonies sets a perfect stage for conversations and arguments not usually found in Victorian era romances.
The characters are fun, witty, and give no quarter. Seduction Wears Sapphires offers the reader good writing, rich historical detail, and a charming love story.
Mon, 23 Aug 2010 17:55:00 +0000Vimeo (www.vimeo.com), how do I love thee? LOL I do love this wonderful video upload site! It has everything. Great quality video, a way to socialize within the network and a way to promote your videos outside the network.
I have never had any problems with Vimeo. I will say that I pay for their “Vimeo Plus” membership so I can upload an unlimited number of videos and for a lot of other little “perks”. When Vimeo decided to do an awards program you had to pay $25 to submit, unless you had the membership and then it was only $5! Yep, f-i-v-e! Also, I’m able to upload via TubeMogul by using my Plus membership. Saves me a lot of time.
Vimeo has widgets you can use, good tech support and a customizable profile option.
How do book videos do on Vimeo? It’s not the best place for book videos. Perhaps if we were to do some advertising within the site it might build our audience and that’s something we are looking at for 2011.
We do get views and comments though. And we get a lot of visits to our actual profile page, so we’re getting a higher number of impressions per video.
This is a site I will continue to pay membership for. I feel the $60 a year I pay is money well spent.
Wed, 18 Aug 2010 20:02:00 +0000
There are two ways to get video promotion for your book.
- You can create a book video that is meant to be entertaining and place it on user-generated video upload sites such as YouTube or MySpace. From there you hope others will see it and then share it with friends, thus making it viral.
- You can create a book video ad and pay for placement.
Your video is going to look different, perform differently and be viewed differently according to where you place the video.
Viral videos, those that are made and uploaded for free to social media sites have to have an element of entertainment to them. Social media sites are meant to be “social”, they are not meant to be advertisement platforms. The argument can be, and has been, made that all book video are ads. Keep in mind that all music videos are ads as well. Yet, it is easy to forget that and look at music videos as entertainment or art form. Book videos should have an element of entertainment to them if you want them to go viral.
Like a music video, you need to have a story. People want to know what the story is. You can’t make general statements or claims such as, “This is the greatest story ever told” or “An epic love story unfolds within a mystery” and think that’s going to impress people. You can say those things in your video, but you had best follow it up with telling people what the story is actually about. Include exciting and/or appropriate elements such as music, narration or text, enticing visuals, etc. Make it worth the viewer’s time to watch it.
Viral videos = entertainment = appropriate to place on social media sites
Book video ads are meant to be more informative and factual. People know it is an ad. People know that ads try to sell you something. People are used to seeing ads. Your ad still should be exciting or enticing, but it is going to be brief. The briefer, the better. Most ads are 15 or 30 seconds long.
Book video ads are placed in areas where people know they are ads. You can pay for placement on sites like GoogleTV ads, YouTube, Viddler or anywhere that allows video ads. They can also play on television or out-of-home advertising. Book video ads should get to the point right away.
A book video ad should concentrate efforts toward a single message. The message can focus on who the author is, which is an advantage if the author is already well known. The message can focus on the storyline if the author is not well known, but the story has a good hook, or current, relative message.
Whether you decide to try a viral video or a book ad it is important to know the difference. It is important to realize that you can’t mix those medias and expect a successful campaign. You need to know what your goal is when you have a video created. Let that goal guide you in whether or not you’re going to go with a viral video or an ad.
Mon, 16 Aug 2010 22:00:00 +0000
So, not all book videos do well there, and of course there are women who go to the site, so we send all videos there. But, we do see an obvious increase in certain videos that tells us Break’s claim on the male market appears to be true.
We’ve had some problems with Break in the past. They’ve rejected some videos as too commercial and threatened to close our profile. But, we emailed them to plead our case that book trailers are video entertainment in their own right. Since then we’ve not had any problems uploading to Break, which we do via TubeMogul.
Wed, 11 Aug 2010 19:51:00 +0000
It’s hard to sell something creative when most creative is subjective. We did an online survey of our videos. We chose one video from each of our editors and created a survey at www.surveymonkey.com. If you ever want to do a survey of your readers or clients this is a very valuable service. We use surveys as one part of our quality improvement and assessment commitment.
It was interesting to see that so many people participated and there was such variety in their opinions. Something we discovered that was interesting was that many of our participants, which were made up of readers and booksellers, were most influenced by the genre of the video. Overall, each of the videos did well, but there were opinions that conflicted over music and visual elements. The video that had the worst marks was also the video that 80% of the participants voted the as the best video. It was almost as though they were harder on the video they thought was the best.
It made me wonder how this could happen. It all came down to the preference of the viewer. Not just the quality of the video, but genre of the video was most important overall. So, one can conclude that, if someone doesn’t like a video, it may have nothing at all to do with how the video looks or what the message is.
In 2003 when Borders Group put the first book trailer, Dark Symphony, up on their site, no one really knew how book trailers would eventually turn into a market of their own. Now that they seem almost commonplace; people see them less as a cool novelty and more as an expected entertainment or advertisement. With the newness wearing off people are becoming more critical and demanding of quality and clarity. Slideshows slapped together with text taking up the entire screen is not going to be acceptable anymore. More and more people are turning to professionally made content. Not only are authors and publishers turning to professionally made content, but so are distributors of online content.
The book trailer market has been established. With growing online demand for entertainment and news the book video market has solidified its place in most marketing campaigns. There was a shift in 2008 from just having a book video to maximizing the effectiveness of book video. Distribution and analytics are the name of the game now. If you aren’t a major player in those categories you aren’t looking toward the future of the market.
Distribution doesn’t just mean uploading to YouTube, MySpace and the like. That’s now expected. Back in early 2006 we were impressing people with our 10 distribution sites that went with each product. In 2010 we have well over 400 distribution sites and have branched out into genre-specific placement of video. You must realize that if everyone is uploading to the top 10 or 20 video share sites, then your video is now in competition with thousands of others. It’s not just competing with other book video, but with other online video entertainment. Either you need to grow your own YouTube-type sites somehow, or you need to start partnering with specialty sites that will take your video as content. You need to investigate online content provider companies that will send your content out to entertainment sites like SciFi Channel or Oxygen Network.
Analytics are key as well. What are analytics? Analytics is an analysis of how something did, in this case, online. Information like, who is watching the video, where they are from, how long did they watch the video, did they share it? Demographic and geographic information can be important for many reasons.
- Knowing if your book is read more by men or women can help you determine how to develop the look of your website
- Knowing that your video is very popular in a particular state or city can help you determine where to do a book signing or what booksellers you need to become more friendly with
- Knowing what state or city your video is popular in can help determine where you should do media buys
There are more reasons why this information is important and a variety of ways to utilize the information for future campaigns.
Targeting your audience, localizing your target and being able to pinpoint your best chances for sales in a given area is going to make your marketing budget dollar work harder for you. After all, a book video isn’t designed to get hits on YouTube, it is designed to sell books. When you can do both, then you have an effective marketing tool worth investing in.
Wed, 04 Aug 2010 19:46:00 +0000
What does it mean to “go viral”?
It means that your video is being passed around beyond where you initially put it. It means that someone other than you, or the person who uploaded it for you, has picked it up and done something with it.
What are they doing with my video?!!
How Do I Measure The Success Of My Video?
To answer the question I must ask one: What was the goal of the video? If you don’t know then you’ll never know how successful it was.
If your goal was to get as many views as possible you can just count views. You can use tags that are sexy, inflammatory, disturbing or popular. Create a description designed to bring people to the video.
If your goal is to generate sales how will you measure your videos ability to do that? Do you have a “buy” button next to the video on your site? Are you an associate of a bookseller that allows you to monitor the sales from those buy buttons? Are you at least getting the video to high reader-trafficked sites? You need to identify how you will measure this. Can you compare your sales from this book to the sales of your last book? That’s a tough one because the marketing department may be doing something new as well and then you’re not sure what upped those sales. Identify how you will measure this if this is the reason you’re using a book video.
If your goal is to create awareness of your book and/or name (brand) how will you measure the effectiveness of the video to help do that. This is a little easier to do. The number of views, comments, ranking and sharing of the video tell you that someone paid attention to the video. Engaging with the video is actually more important than simple views. No matter what, if someone watched your video they DID something in order to see it. It isn’t like television where you are able to interrupt something to show your advertisement. Someone WANTED to see your book video. But, when they go far enough to DO something to it for with it they are engaged and more likely to remember your name or the name of the book.
If your goal is show established readers that you have a new series this is a wonderful vehicle to do that with. It is easy to let them SEE what the new series is about. It is important, then, to not only be on social networks where you hope to find new readers, but to get on book-specific sites such as bookseller sites, book review sites and reader sites. Don’t waste your time putting your video on author sites. Yes, authors read. But, usually authors on author sites are interested in their own work. You need to get your video on reader sites. You can determine the success of your video by the number of reader-sites that take it and display it for you.
If your goal is to establish that you’re writing an entirely NEW genre then it is important to get on social sites in which that genre is popular and to get on reader sites to let people know about the change. If you are writing under a pen name then treat this video as though you are a new author. Get your name out to as many sites as possible, both social media sites and reader-specific sites. Blogs that allow video embedding are a great way to push that new genre as well. I see a lot of author missing this opportunity. Embed the video and talk a little bit about it. To determine if your video has been successful according to your established goals, take a look at the number of sites you got it onto. Review the number of hits and be sure to give extra credit points for reader-sites and bookseller sites.
The bottom line is to have a goal, make a plan and follow up to see the plan helped to achieve the goal.
Wed, 28 Jul 2010 19:39:00 +0000
Book videos are being pulled and artists are yelling “copyright infringement” and rightly so. Whether you’re making a book video yourself or you’ve hired someone to make it for you if you use a picture, footage or music incorrectly or without permission you can be setting yourself and your publishing house up for a law suit. http://www.publishersweekly.com/article/409631-_Yiddish_Success_Sparks_Infringement_Lawsuit.php
There’s nothing wrong with creating your own video. You just need to know how to make it, where to put it and a little something about the law. If you can do something yourself and save money it seems like the wise thing to do. But, like any industry there are reasons why professionals make good money at what they do. They know things you don’t. Take the time to learn those things, or be willing to suffer the consequences.
The first time I ever heard of a lawsuit regarding a book video was with VidLit’s "Yiddish With Dick and Jane". The publisher was accused of violating copyright for the old Fun With Dick and Jane series we all got to read as kids. The video received hundreds of thousands of views and was also named in the lawsuit. The producer wasn’t the one who originally caused the copyright problem, but the use of the material brought them into the fray.
I’ve seen authors use popular music in their book videos, or pictures of celebrities.
Not all licenses are created equal. So be sure you read the fine print when you take something that says “royalty free” for your book video. Sometimes there are caveats to being able to use a photo, footage or music.
Mon, 26 Jul 2010 18:43:00 +0000
In this discussion we will review where to be and what to do to market yourself.
Where To Be
There are literally hundreds of sites you can be on.
Identify your audience
Where are THEY going online?
Make your top 3 someplace you LOVE to be, since you’ll be there a lot.
My “best 3” are- Facebook, Twitter and LinkedIn with MySpace as a close tie with LinkedIn. Book specific site of choice is GoodReads, but I don’t go there consistently, so it’s not in my top 3.
Once you choose your top 3, give it 6 months and if you don’t see a return on your investment (time) try an alternate site.
What To Do
Be present there. Let people get to know you. People invest their time and attention in you and they feel more connected to you and to what you do.
Time management. Budget your time. Don’t let your social networking interfere with your book writing time. Or your family time.
Follow the four basic rules of social engagement:
Be on topic- Don’t interject your book marketing into a conversation NOT related to that. If you do that is called SPAM!!!!
Be consistent- Be present. Be present on a routine basis. NOT just when you have a book coming out.
Keep it real- Talk about things that you really have a passion for. Be honest in all that you do.
80/20 Rule- 80 percent of the time you are talking about things NOT related to marketing your book. Be sure to interact with others during this time too. Relationships require more than one person, so interact and care about others! 20 percent of the time you can find creative or direct ways to talk about your book. Don’t just make it an ad pitch, talk about the writing of the book, the research of the book, the storyline, the characters. 20% is actually a LOT. I would not hard sell a book in a social environment unless you have cultivated a community receptive to that.
Social Network Opportunities- Ads, games, groups, book clubs, blogging, networking, speaking engagements…
Mon, 19 Jul 2010 18:41:00 +0000
Yahoo allows for easy bookmarking which we take full advantage of. We’ve been using Yahoo video since it began. We upload to Yahoo via TubeMogul, but we check on our Yahoo profile to see how the view numbers and engagement are and to keep the profile fresh and updated.
Thu, 15 Jul 2010 20:50:00 +0000
For the second year in a row COS Productions has won an Outstanding Achievement Award in Email Marketing. Primarily, we are consistent with our mailings, we have a consistent message, content our subscribers enjoy and we play by the rules of etiquette.
We always offer an easy opt-out option to our newsletters and we never add people without permission. We actually have two newsletters, which most people don’t realize. We have our normal newsletter that has book reviews, book trailers, interviews, industry news and other fun stuff and then we have a private email newsletter that only goes out to our established clients and that tells them what we’re doing that is new and may affect them. These people get a lot of free stuff or discounts from us and we share with them any new trend news.
Why not sell? Well, it’s like living by example. You want people to WANT what you
have. You don’t want to have to convince them, trick them or otherwise maneuver them into buying something from you. If you are passionate about what you do and you believe in what you’re selling, people will see that. You want to encourage them to be as excited as you are. That’s fun!
Our Established Client Newsletter is designed to be primarily a resource. We talk
about what we’re doing, what we plan on doing, what we’re doing for free and what trends we are following and why. We talk about the success of our clients. And, we remind people of our other sites and the opportunities there. At some point we will offer special deals or discounts, but the primary function of the newsletter is to be a resource.
Newsletters need to have news in them. They need to have articles. They need to have value to them. If they are just another sales pitch, the will get pitched to the round file that is SPAM. But, offer some tips & tricks, some valuable articles and education/opinion on relevant topics and your newsletter will flourish!